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Our Story


ANS Baby is our premium quality, all 100% Australian-made infant formula range. Our range of unique formulations are based on the inspiration of breast milk and developed to nutritionally support the immune system.


Three guarantees from ANSBABY Formula


100% Australia made

ANSBABY is 100% Australian made, providing high-quality infant formula to customers. Our milk comes from pure and pollution-free Australian grasslands, without injecting any rBST synthetic growth hormone to cows. Additionally, even packages are made in Australia to reduce the possibility of toxins which can contaminate the product. Moreover, the clear description of the product makes customers more aware of which ingredients are in infant formula.

Compliance with food regulations strictly

Every products from ANSBABY milk has AQIS certificate, and follows Australian laws about food and dairy products. We are also following the international standards of accreditation from many organisations, such as the World Health Organisation (WHO), Australia Standards (AS), International Dairy Federation (IDF) and American Dairy Products Institute (ADPI) to protect your baby's health.

Having all the baby's essential nutrients

ANSBABY believes breastfeeding is better than formula. However, we also understand that Breastfeeding is not possible sometimes. ANSBABY Formula is based on the nutritional content of breast milk. Furthermore, our products can provide nutrients which are essential for your baby’s development and immune system but yet insufficient in natural breast milk.

Four strengths of ANSBABY Formula


Sufficient amount of whey protein

One of the advantages of the breast milk is that it is rich in whey protein; about 27% of the breast milk consists of whey protein. ANSBABY Formula increases the proportion of whey protein, stimulating baby's brain development, helping infants sleep easier, keeping babies in good moods. Eventually, parenting will be much easier compared to time you have not met our product.

Adjusted iron consumption

Breast milk has not enough amount of iron, which is very important nutrient for babies. Iron is a substance within haemoglobin and myoglobin. It helps them carry oxygen to tissues, muscles and organs of your baby’s body. The American Academy of Paediatrics recommends that babies should consume iron-rich milk powder (6.7 mg per 100 calories) to prevent infantile anaemia. However, too much iron intake may cause constipation. ANSBABY Formula has a moderate and adjusted amount of iron which fulfils the daily intake level yet not exceeds daily allowance.

Calcium and vitamin D for strong bones

ANSBABY Formula has enough calcium with a right proportion of phosphorus, helping bone development in babies. Also, vitamin D enhances the absorption of calcium and phosphorus, strengthen bones and teeth, helping babies avoid conditions such as hysteria that caused by calcium insufficiency. Moreover, vitamin D takes an important part in developing the immune system and cardiovascular system.

Providing enough vitamin K for your baby

Vitamin K is known for coagulation and maintenance of bone mineral density. It is an essential nutrient for babies’ development as well. However, our body cannot produce vitamin K by itself; we need to consume it from foods. ANSBABY Formula has enough vitamin K to prevent babies suffer from anaemia or other complications caused by lack of vitamin K.

  • Contact
  • 11/F, 203 Wai Yip St, Tungtex Building, Kwun Tong, Kowloon, Hong Kong
  • (852) 2389 1232
  • info@ansbaby.com

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